Social Media. As a business owner, you know it is something you are "supposed" to do, but it is so time-consuming and oftentimes, you don't even know what to post. Your company might be brand new or perhaps you've been in business for a long time and it is time to focus.
This dynamic 3-session workshop is perfect for small business owners to create a plan they can develop month-by-month or quarter by quarter. We are starting at the roots and taking a quick trip up to the top for you. Do you need to:
1) Define / redefine your brand - What are you trying to accomplish and what’s the best way to do it?
2) Identify and engage your target audience - What will connect with your target audience so they listen and act?
3) Determine the social media channels where your target audience resides and how to share your story in that space - What are you trying to accomplish and what’s the best way to do it?
4) Create a 1-month editorial calendar - Which researched strategies will you use to get your messaging out to your potential customers and keep them engaged to reach your goal?
Engage with local business owners to develop partnerships that will allow you to promote one another.
Each session is 2 hours.
Included: Brand Development Worksheets and Digital Editorial Calendar Template.
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